Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  1. The target CPA bid was higher than the recommended amount
  2. The cost-per-click (CPC) bid was lower than the recommended amount
  3. The target CPA bid was lower than the recommended amount
  4. The conversion tracking code snippet was not added to the site

100% Correct Answer

  • The target CPA bid was lower than the recommended amount

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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