Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

An advertiser enabled Conversion Optimizer and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

  1. The specific Conversion Optimizer code snippet was not added to the site.
  2. The cost-per-click (CPC) bid was lower than the recommended amount.
  3. The ads in the campaign are waiting to be approved.
  4. The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

Correct Answer:

  • The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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