Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Measurement Certification Exam Answers

Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?

  1. Ads with unexposed groups, on the same budget, and directed at the same audience.
  2. Ads with unexposed groups, on the same channels, and directed at the same audience.
  3. Ads with exposed groups, on the same message, and directed at the same audience.
  4. Ads used in identical ways, on the same channels, and directed at the same audience.

Correct Answer:

  • Ads used in identical ways, on the same channels, and directed at the same audience.

Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Explore how to digitize your business locations: Learn what how to quickly create an online presence and engage with customers Google Marketing Platform: A Tale of Two Soap Companies: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform. Align your marketing goals to your ad campaigns. Marketing that matters: How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.

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