Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize performance in Search Assessment Answers

Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?

  1. Assists
  2. Last click
  3. Position based
  4. Time Decay

100% Correct Answer

  • Assists

DoubleClick Optimize performance in Search Assessment Answers (Search optimization Assessment)

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