Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Measurement Certification Exam Answers

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.) Select All Correct Responses

  1. Use general keywords to attract as many people as possible.
  2. Not include prices that may eliminate customers.
  3. Use negative keywords to add limits to her ads.
  4. Use more specific keywords that limit the volume of clicks.
  5. Include names of her competitors in the keywords.

Correct Answer:

  • Use negative keywords to add limits to her ads.
  • Use more specific keywords that limit the volume of clicks.

Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Explore how to digitize your business locations: Learn what how to quickly create an online presence and engage with customers Google Marketing Platform: A Tale of Two Soap Companies: There are many marketing tools available to you beyond digital advertising. In this section, we'll work through an introduction to the options available to you through the Google Marketing Platform. Align your marketing goals to your ad campaigns. Marketing that matters: How can you be sure your marketing dollars aren't going to waste? We'll work with you to determine your business goals and translate them into digital marketing that you can easily measure, value and improve.

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