Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Search Certification Exam Answers

After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?

Options 1:

  1. The campaign’s budget needs to be raised by 22% to be fully optimized.
  2. 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  3. The campaign could be improved by 78% if the listed recommendations are followed.
  4. Her campaign is being outperformed by 78% of businesses like hers.

Correct Answer:

  • The campaign could be improved by 78% if the listed recommendations are followed.

Options 2:

  1. 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  2. Her campaign is being outperformed by 78% of businesses like hers.
  3. The campaign score has 78% headroom to improve.
  4. The campaign’s budget needs a 22% raise to be fully optimized.

Correct Answer:

  • The campaign score has 78% headroom to improve.

Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Study Google Ads Search: Grow Your Business with Google Ads, Explore the Value of Google Search, Understand the Google Ads Auction, Deliver the Right Message with Text Ads, Make Ads Relevant with Search Ad Extensions, Increase Efficiency with Automated Bidding, Reach Valued Customers with Search Audiences, Boost Performance with Optimization Score, Increase Conversions with Performance Planner.

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