Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Mobile in DoubleClick Bid Manager Basics Assessment Answers

After running a cross-device report, you discover that total cross-environment conversion is 10 percent higher than single-device conversions. Why are these conversion numbers different?

  1. The single-device conversions should be larger than the total cross-environment conversions, since they include everything
  2. These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions
  3. Cross-environment conversions should never exceed the single-device conversion, submit a ticket to support
  4. The video metrics sometimes aggregate stops, pauses, and starts, making the cross-environment totals higher

100% Correct Answer

  • These extra conversions are detected across environments and devices, and were not attributed in the single-device conversions

Mobile in DoubleClick Bid Manager Basics Assessment Answers

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