Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Advanced Google Analytics Assessment Answers

Advanced Google Analytics Free

Advanced Google Analytics Assessment Answers 2022

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools. Advanced Google Analytics Assessment Answers

Course Overview

Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

Frequently Asked Questions

  1. How do I prepare for and complete the Google Analytics Individual Qualification (GAIQ) exam?
    Google Analytics for Beginners and Advanced Google Analytics are Academy courses intended to prepare you for the GAIQ. We strongly recommend you complete both courses before taking GAIQ. When you are ready, you can complete the Google Analytics Individual Qualification exam on the Skillshop learning platform. Note that your certificate information will not be recorded on Analytics Academy like your course completion certificate. These certificates will exist in separate systems.
  2. How do I change the name on my course certificate?
    The name that appears on your User Profile and certificate is the name associated with the Google Account you used to register for Analytics Academy. first, check the email in the upper right-hand corner of the Academy to make sure you are signed in with the correct email. If you did not specify a name on your Google Account, then no name will appear on your certificate. Also, don’t use a shared email to log into the Academy, since we will be unable to associate your certificate with you personally.To change or add a name to your Google Account:

    1. Sign in to your Google Account.
    2. Under “Personal info & privacy,” select “Your personal info,” then select “Name.”
    3. Edit or add the name you wish, then click “Done.”
    4. Note you may need to refresh the Academy site to reflect the name change or wait about thirty minutes.
  3. Can I transfer my Analytics Academy certificate to a different Google Account?
    Unfortunately, we are not able to transfer certificates at this time. If you have completed an Analytics Academy course using the wrong email account, you will need to re-register using the correct account and retake the assessments for a certificate of completion.
  4. Is this course available in a different language?
    The course is available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese. You can use the language selector in the bottom right corner of the page to switch languages.
  5. Why is some of the course translated and some of the course in English?
    During the translation process, there may be some English mixed in with translated text. If you check back later, this should be resolved as our translators work through the course content.
  6. How long will this course take to complete?
    If you go through all the course content sequentially, we expect the course to take 4-6 hours to complete, depending on your level of familiarity with the course content.
  7. If I have a question about the course, who should I ask?
    For any questions about the course, please visit the Course Community. There you can find frequently asked questions, extra tips about using Google Analytics not included in the course, and post new questions that industry experts, as well as fellow Academy students, can help answer.
  8. How long will I have to earn a certificate of completion?
    You may earn a certificate of completion at any time. You can track your progress through the course in your User Profile and return at any time to complete the course assessments. Note that you will need a score of 80% or better on each assessment to earn a certificate of completion.
  9. How much do Academy courses cost?
    All Academy courses are free of charge.
  10. Why can’t I access Analytics Academy with my G Suite account?
    G Suite accounts cannot currently access Analytics Academy. Please log in with a non-G Suite Google account.
  11. What are the system requirements to take this course?
    To view the course content and complete the activities, you will need an Internet-enabled device and access to a Google Account. To watch the course videos, make sure you use one of the following browsers:

    • Google Chrome, firefox, or Safari
    • Internet connection with 500+ Kbps
  12. Can I use my mobile device to view the course content?
    Academy courses include formats such as video and text lessons, which are accessible from most mobile devices. However, not all devices are the same, so some content may not work optimally on some mobile devices.

 

Advanced Google Analytics
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
https://analytics.google.com/analytics/academy/course/7

Questions & Answers

A session in Google Analytics times out after how many minutes by default?

  1. 5
  2. 15
  3. 30
  4. 60

Correct Answer:

  • 30

Because segments are applied before sampling, segmented data will not be sampled.

  1. True
  2. False

Correct Answer:

  • False

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  1. True
  2. False

Correct Answer:

  • False

Custom Dimensions can be used in which reports?

  1. As primary dimensions in Standard reports
  2. As secondary dimensions in Standard reports
  3. As primary dimensions in Custom Reports
  4. As custom metrics in Custom Reports

Correct Answer:

  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports

Custom Metrics can have which scopes?

  1. Hit
  2. Product
  3. Session
  4. User

Correct Answer:

  • Hit
  • Product

Custom Reports have which capabilities?

  1. Use multiple dimensions together in the same report
  2. Create a report with Custom Metrics
  3. Use a Custom Dimension as a primary dimension
  4. Create a report with data-driven attribution

Correct Answer:

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension

Custom segments may be created using which criteria?

  1. Dimensions
  2. Metrics
  3. Session dates
  4. Sequences of user actions

Correct Answer:

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

filters may be applied retroactively to any data that has already been processed.

  1. True
  2. False

Correct Answer:

  • False

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

  1. 1
  2. 2
  3. 3
  4. 4

Correct Answer:

  • 1

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  1. Paid Search
  2. Organic Search
  3. Direct
  4. Display

Correct Answer:

  • Display

How many segments may be applied at once?

  1. 1
  2. 2
  3. 3
  4. 4

Correct Answer:

  • 4

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  1. 100
  2. 1000
  3. 2000
  4. 5000

Correct Answer:

  • 1000

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  1. Primary conversion
  2. Assisted conversion
  3. Second-to-last-click attribution
  4. Last-click attribution

Correct Answer:

  • Assisted conversion

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

  1. 0
  2. 1
  3. 2
  4. 3

Correct Answer:

  • 1

If data is excluded from a view using a filter, it may be recovered within thirty days.

  1. True
  2. False

Correct Answer:

  • False

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

  1. True
  2. False

Correct Answer:

  • True

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  1. first marketing activity
  2. Last marketing activity
  3. Single assisted conversion
  4. All assisted conversions

Correct Answer:

  • Last marketing activity

Multi-channel Funnel reports can credit conversions across which channels?

  1. Website referrals
  2. Paid and organic search
  3. Custom campaigns
  4. Television channels

Correct Answer:

  • Website referrals
  • Paid and organic search
  • Custom campaigns

Remarketing can show relevant ads on which Google properties?

  1. Google Display Network
  2. Google Sites
  3. Mobile apps
  4. Google Search

Correct Answer:

  • Google Display Network
  • Mobile apps
  • Google Search

Segments applied to reports can analyze data for which of the following groups?

  1. Users 25 to 34 years of age who have their browser set to Spanish
  2. Users who viewed a webpage, then watched a video
  3. Users who engaged in social media or email campaigns
  4. Users who have children under the age of 18

Correct Answer:

  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, then watched a video
  • Users who engaged in social media or email campaigns

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

  1. Advanced filters
  2. Cross-domain tracking
  3. Event tracking
  4. Custom Dimensions

Correct Answer:

  • Cross-domain tracking

To collect the number of comments users posted to a website page, what feature would be used?

  1. Custom filter
  2. Custom Dimension
  3. Custom Metric
  4. Custom Alert

Correct Answer:

  • Custom Metric

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

  1. Hit
  2. Product
  3. Session
  4. User

Correct Answer:

  • User

To enable remarketing in Google Analytics, what must first be enabled?

  1. Advertising Reporting Features
  2. Demographics and Interests
  3. Google Ads or Display & Video 360 account linking
  4. Custom Dimension

Correct Answer:

  • Advertising Reporting Features
  • Google Ads or Display & Video 360 account linking

To pair metrics with dimensions, what should they have in common?

  1. Same creator
  2. Same creation date
  3. Same view
  4. Same scope

Correct Answer:

  • Same scope

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

  1. filter 1: include U.S. > filter 2: include Canada
  2. filter 1: include Canada > filter 2: include U.S.
  3. filter 1: include U.S. and Canada
  4. filter 1: exclude Europe and Asia

Correct Answer:

  • filter 1: include U.S. and Canada

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  1. Data Import
  2. Browser cookies
  3. The Networking protocol
  4. The Measurement Protocol

Correct Answer:

  • The Measurement Protocol

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  1. The Google Search Center
  2. The Google Analytics Center
  3. The Google Merchant Center
  4. The Google Help Center

Correct Answer:

  • The Google Merchant Center

To set up Dynamic Remarketing, what must first be created in Google Analytics?

  1. Custom Segment
  2. Custom Metric
  3. Custom Dimension
  4. Custom Report

Correct Answer:

  • Custom Dimension

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

  1. Event Tracking
  2. Custom Metric
  3. Custom Dimension
  4. Custom filter

Correct Answer:

  • Custom Dimension

What Google Analytics data can be used to define a remarketing audience?

  1. Pre-defined Segment
  2. Custom Segment
  3. Custom Dimension
  4. Custom Metric

Correct Answer:

  • Pre-defined Segment
  • Custom Segment

What are macro-conversions in a measurement plan?

  1. The metric data used to measure business success
  2. The main website actions users take that accomplish stated business goals
  3. The secondary website actions users take that lead to main actions
  4. A list of keyboard shortcuts for measurement tasks in Google Analytics

Correct Answer:

  • The main website actions users take that accomplish stated business goals

What does Google Analytics call a URL that passes data parameters for reporting?

  1. A tag
  2. A hit
  3. A dimension
  4. A metric

Correct Answer:

  • A hit

What does Google Analytics use to differentiate new and returning users?

  1. A browser cookie
  2. Artificial intelligence
  3. A randomly-assigned unique identifier
  4. A sequential unique identifier

Correct Answer:

  • A browser cookie
  • A randomly-assigned unique identifier

What four parameters can be included with an event hit for reporting?

  1. Category, Action, Label, Total Events
  2. Category, Action, Label, Unique Events
  3. Category, Action, Label, Value
  4. Event, Category, Action, Label

Correct Answer:

  • Category, Action, Label, Value

What is the maximum duration a user can be included in a remarketing audience?

  1. 120 days
  2. 180 days
  3. 365 days
  4. 540 days

Correct Answer:

  • 540 days

What is “remarketing” in Google Analytics?

  1. When users visit a website for the first time and complete a conversion
  2. When users are shown targeted ads to bring them back to a website and encourage a conversion
  3. When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  4. When a user buys an available product from a competitor

Correct Answer:

  • When users are shown targeted ads to bring them back to a website and encourage a conversion

What report analyzes which webpages get the most traffic and highest engagement?

  1. Active Users report
  2. Active Users report
  3. All Pages report
  4. Frequency and Recency report

Correct Answer:

  • All Pages report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

  1. Behavior Overview report
  2. Active Users report
  3. Users flow report
  4. Cohort Analysis report

Correct Answer:

  • Cohort Analysis report

What report shows data segmented by channel?

  1. Segmentation
  2. Source/Medium
  3. Channels
  4. Attribution

Correct Answer:

  • Channels

When a Custom Dimension is active, which data will it affect?

  1. Data collected before the Custom Dimension was applied
  2. Data collected after the Custom Dimension was applied
  3. All of the data in the property
  4. None of the data in the property

Correct Answer:

  • Data collected after the Custom Dimension was applied

When defining a measurement plan, what is the order of steps?

  1. Business objectives > KPIs > key actions
  2. KPIs > key actions > business objectives
  3. Key actions > KPIs > business objectives
  4. Business objectives > key actions > KPIs

Correct Answer:

  • Business objectives > key actions > KPIs

When does the Google Analytics tracking code send a pageview hit to Analytics?

  1. Every time a user clicks a video
  2. Every time a user adds an item to a shopping cart
  3. Every time a user performs a search on a website
  4. Every time a user loads a webpage

Correct Answer:

  • Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

  1. Every time a user performs an action with pageview tracking
  2. Every time a user makes a reservation on a booking site
  3. Every time a user adds an event to their calendar
  4. Every time a user performs an action with event tracking

Correct Answer:

  • Every time a user performs an action with event tracking

Which are Goal types in Google Analytics?

  1. Destination
  2. Shopping Cart
  3. Pages/Screens per session
  4. Duration

Correct Answer:

  • Destination
  • Pages/Screens per session
  • Duration

Which of these scopes could be used for dimensions and metrics?

  1. Event-level, session-level, or transaction-level scope
  2. Location-level, duration-level, or user-level scope
  3. Hit-level, session-level, or user-level scope
  4. Event-level, duration-level, or transaction-level scope

Correct Answer:

  • Hit-level, session-level, or user-level scope

Which remarketing audiences can be defined in Google Analytics?

  1. Users who visited a specific page on a website
  2. Users who played a video on a website
  3. Users who speak a particular language
  4. Users who searched for a product on Google Search

Correct Answer:

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

  1. Users who posted a favorable product review
  2. Users who viewed a website search result page
  3. Users who viewed product detail pages
  4. Users who abandoned their shopping carts

Correct Answer:

  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

Which would prevent data from appearing in a Custom Report?

  1. A filter that filters out all data
  2. Not sharing the Custom report with users in the same view
  3. Dimensions and metrics of different scopes
  4. Too many dimensions applied to the Custom report

Correct Answer:

  • A filter that filters out all data
  • Dimensions and metrics of different scopes

What type of Custom Report shows a static sortable table with rows of data?

  1. flat Table
  2. Explorer
  3. Map Overlay
  4. Pivot Table

100% Correct Answer:

  • flat Table

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  1. User Explorer report
  2. Cohort Analysis report
  3. Active Users report
  4. Users flow report

100% Correct Answer:

  • Active Users report

What will happen if a user clears the Analytics cookie from their browser?

Options: 1

  1. Analytics will not be able to associate user behavior data with past data collected
  2. Analytics will set a new unique ID the next time a browser loads a tracked page
  3. Analytics will set a new browser cookie the next time a browser loads a tracked page
  4. All of the above

Correct Answer:

  • All of the above

Options: 2

  1. Analytics will inform the user that they need to set a new Analytics cookie
  2. Analytics will not be able to associate user behavior data with past data collected by the tracking code
  3. Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  4. Analytics will automatically recognize returning users

100% Correct Answer:

  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

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