Correct Answer:
Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. As the campaigns are intended to generate leads, your images should be high-resolution and contextually relevant. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.
Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863
I hope this helps! Let me know if you have any other questions.
Showcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google’s research-backed guidance and use helpful tools and resources throughout the creative life cycle.
By earning the Google Ads Creative Certification, Google recognizes your ability to:
Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Complete Required
Learn about the importance of creative effectiveness, and how to make effective ads for Video, Display, App, and Search campaigns using Google’s guidance and best practices.
Google Ads Creative Certification : Google
https://skillshop.exceedlms.com/student/path/453973-google-ads-creative-certification
Certification Questions & Certification Answers
Correct Answer:
If you’re making your first video ad with the goal of building awareness for your direct-to-consumer food company, you should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
Reinforce with audio: Use audio brand mentions via on-screen text or voice-overs to supercharge performance.
The first five seconds are an important branding moment for awareness. Use tightly framed product shots with audio brand mentions for an extra kick.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. As the campaigns are intended to generate leads, your images should be high-resolution and contextually relevant. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.
Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863
Correct Answer:
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Use diverse creatives in content, theme, length, and orientation.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Traditional story arc – The well-established narrative, familiar to advertisers building creative for TV: A lead in, a build, a climax, and a reveal, followed by offers and branding.
Emerging story arc – The heartbeat narrative structure, much more effective for creating ads for YouTube: A strong cue followed by multiple peaks, unexpected shifts and brand cues throughout
In Google’s creative effectiveness research, It was found that using an emerging story arc, rather than a traditional one, helps hook viewers in an ad’s opening moments. Another way of thinking about this is the ad’s climax: Do you have to wait until the 15th second to get there?
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Follow these recommendations for the best results:
Use diverse creatives in content, theme, length, and orientation.
Upload more creatives; use all 20 slots if you can.
Correct Answer:
The minimum requirement for app campaigns is to enter two headlines and one description line — but you can do so much more!
Leverage both headlines and description lines
Headlines should focus on highlighting the key features of an app. Description lines should aim to educate and inform.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.
ACi – 1:1 – Min dimension: 200 x 200
ACe – 1:91:1 – Min dimension: 600 x 314
ACpre – 4:5 – Min dimension: 320 x 400
The new image cropper tool will aid in ratio adoption.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Google Ads experiments would be helpful when comparing the performance of existing TV creative to that of ABCDs-optimized creative. By testing different campaign settings, you can reach more customers and drive better results quickly and efficiently for your business. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
Correct Answer:
Google Ads experiments can help you continuously improve the performance of your campaigns. By testing different campaign settings, you can reach more customers and drive better results quickly and efficiently for your business. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
Correct Answer:
About every two weeks, review the asset report to see how each image, description, and headline is performing. To optimize your campaign, replace low-performing assets on a bi-weekly basis.
Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863
Correct Answer:
Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.
You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.
Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.
Correct Answer:
Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.
Consumer behavior is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Red more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Use this ecosystem of tools to easily produce video ads for free at any point in the campaign creation process.
Within Google Ads, you can animate static assets — images, text, and logos — into a campaign-ready video ad. Choose from a variety of YouTube-optimized video layouts based on your message and goals, customize different creative elements like colors, music, and font, and quickly generate a short YouTube video (six seconds or 15 seconds).
Consider using video creation tools in Google Ads if you have limited experience or resources for producing a video on your own.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Correct Answer:
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Video experiments are Google’s most effective tool for helping improve creative effectiveness. It lets you run quick creative or audience tests to improve your video ad performance, with no additional spending. Think of it as a real-time testing canvas to help you make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Options 1:
Correct Answer:
If you want to improve the performance of video campaigns, the approach of using research-backed creative guidelines and iterating with experimentation you should take with creatives.
Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Options 2:
Correct Answer:
Keep your value proposition, use case, and pricing precise and sharp.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities
Correct Answer:
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Get to the heart of the story faster, and use engaging pacing and tight framing to drop viewers in.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
An interesting relationship that emerged from Google’s research is that people and products have an inverse relationship as we move across the funnel. For awareness, people are the vehicle to get your brand or product noticed.
They’re the heroes of the story or the magnet that enables viewers to pay attention to your brand, product, and message. When it comes to consideration, people take a secondary, supportive role to let the product shine.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573760
Correct Answer:
Once your campaign is created, review the asset report every two to four weeks to see how your assets are reporting alongside similar assets
Correct Answer:
After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.
Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Read more here: https://support.google.com/google-ads/answer/6086441
Correct Answer:
Featuring people can help you tell a better product story and relate to your consumer. Focusing on people can increase a viewer’s expressiveness (i.e., their emotional reaction, gauged by facial expression) as they see an ad. This increase in expressiveness is tied to cross-funnel campaign improvement.
The rule: If people appear in your video, open with them on screen. And if it fits with your storyline, have them address your audience directly.
The reason: Faces attract immediate attention, heighten emotional motivation, and increase engagement
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Google Ads experiments would be helpful when comparing the performance of existing TV creative to that of ABCDs-optimized creative. By testing different campaign settings, you can reach more customers and drive better results quickly and efficiently for your business. You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
Correct Answer:
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Images: Recommended 5 to 10 images per aspect ratio — 1 square and 1 landscape image is required.
Short headline: Appears as first line of your ad. Recommended 5 short headlines.
Descriptions: Provide additional context or details. Recommended 5 descriptions.
Correct Answer:
Google’s Core ABCD guidelines are backed by research and can help everyone make more effective creative for YouTube, but it’s up to you to develop a great creative concept that works for the brand.
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
The key elements of Google’s ABCDs of effective creative are:
Correct Answer:
Logo, rating, and title are automatically pulled for you when creating an app campaign. App campaigns automatically pull relevant information like logo, rating, and title, so advertisers only need to focus on the right message.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Traditional story arc – The well-established narrative, familiar to advertisers building creative for TV: A lead in, a build, a climax, and a reveal, followed by offers and branding.
Emerging story arc – The heartbeat narrative structure, is much more effective for creating ads for YouTube: A strong cue followed by multiple peaks, unexpected shifts and brand cues throughout
In Google’s creative effectiveness research, It was found that using an emerging story arc, rather than a traditional one, helps hook viewers in an ad’s opening moments. Another way of thinking about this is the ad’s climax: Do you have to wait until the 15th second to get there?
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Follow these recommendations for the best results:
Use diverse creatives in content, theme, length, and orientation.
Upload more creatives; use all 20 slots if you can.
Correct Answer:
Website would not be accepted for an app campaign. Because Video, Images and HTML5 assets are the only ones accepted in an app campaign.
Correct Answer:
Traditional story arc – The well-established narrative, familiar to advertisers building creative for TV: A lead in, a build, a climax, and a reveal, followed by offers and branding.
Emerging story arc – The heartbeat narrative structure, much more effective for creating ads for YouTube: A strong cue followed by multiple peaks, unexpected shifts and brand cues throughout
In Google’s creative effectiveness research, It was found that using an emerging story arc, rather than a traditional one, helps hook viewers in an ad’s opening moments. Another way of thinking about this is the ad’s climax: Do you have to wait until the 15th second to get there?
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
The Google Ads New campaign interface highlights the New responsive display ad subsection, which is where to insert ad assets.
Use the Ad strength field to check if you added the recommended quantity and diversity of each type of asset.
Correct Answer:
Correct Answer:
Decide on a clear hypothesis before creating an experiment, and only test one variable to help ensure your experiment is clean and yields discernible results.
A common mistake is that more than one variable is adjusted (e.g., you’re looking to test creative, but each experiment arm has a slightly different budget). Doing so makes the experiment “unclean,” as you’re unable to discern which change caused the impact.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.
Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates a connection quickly.
Correct Answer:
When you create an app campaign, Logo, rating, and title are pulled for you automatically. App campaigns automatically pull relevant information like logo, rating, and title, so advertisers only need to focus on the right message.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.
Correct Answer:
Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.
ACi – 1:1 – Min dimension: 200 x 200
ACe – 1:91:1 – Min dimension: 600 x 314
ACpre – 4:5 – Min dimension: 320 x 400
The new image cropper tool will aid in ratio adoption.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
The key elements of Google’s ABCDs of effective creative are
Correct Answer:
App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities
Correct Answer:
Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.
You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.
Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.
Correct Answer:
Video Experiments is a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables for video campaigns by creating clean, head-to-head experiments. It lets you quickly make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
Decide on a clear hypothesis before creating an experiment, and only test one variable to help ensure your experiment is clean and yields discernible results.
A common mistake is that more than one variable is adjusted (e.g., you’re looking to test creative, but each experiment arm has a slightly different budget). Doing so makes the experiment “unclean,” as you’re unable to discern which change caused the impact.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Follow these recommendations for the best results:
Use diverse creatives in content, theme, length, and orientation.
Upload more creatives; use all 20 slots if you can.
Correct Answer:
Drawn from an extensive study of YouTube ads, the ABCDs are best practices for building effective advertising creative on YouTube. Google’s ABCDs of effective creative is Research-backed creative guidance.
Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, databacked guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.
Correct Answer:
Video Experiments is a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables for video campaigns by creating clean, head-to-head experiments. It lets you quickly make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
Google is simplifying and unifying accepted image and file sizes across app campaign types, so familiarize yourself with the three supported aspect ratios.
ACi – 1:1 – Min dimension: 200 x 200
ACe – 1:91:1 – Min dimension: 600 x 314
ACpre – 4:5 – Min dimension: 320 x 400
The new image cropper tool will aid in ratio adoption.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Website would not be accepted for an app campaign. Because Video, Images and HTML5 assets are the only ones accepted in an app campaign.
Correct Answer:
Google’s Core ABCD framework offers global, data-backed creative guidance to help you build effective video ads, regardless of your marketing objective
Attract. Brand. Connect. Direct. Four small words with serious impact. Using simple, databacked guidelines — formed in collaboration with Google’s research partner Ipsos and reviewed by Nielsen Neuro and Kantar.
Correct Answer:
The minimum requirement for app campaigns is to enter two headlines and one description line — but you can do so much more!
Leverage both headlines and description lines
Headlines should focus on highlighting the key features of an app. Description lines should aim to educate and inform.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
An action shots taken directly from the app are most likely to stand out in an app campaign for a travel app company.
Correct Answer:
Of all campaign effectiveness levers, creative is the dominant driver of return on investment (ROI), and by far the strongest on digital media.
This is a well-established fact according to Nielsen’s meta-analysis, and one that’s been repeatedly proven throughout years, countries, and studies.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Pacing and framing are the visual language elements that are most impactful regarding watch time for video ads on mobile devices.
Framing:
Use tight framing on the subject, whether it’s a product or a person.
The reason: Clearly showing the person or product and using non-obscure angles makes it easier for the brain to process and sustain engagement.
Pacing:
The rule: Aim for two or more shots in the first five seconds.
The reason: Having multiple shots in the first five seconds is a positive factor for Ad Recall and Consideration.
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Pacing and framing.
Pacing and framing are the visual language elements that are most impactful regarding watch time for video ads on mobile device.
Framing:
Use tight framing on the subject, whether it’s a product or a person.
The reason: Clearly showing the person or product and using non-obscure angles makes it easier for the brain to process and sustain engagement.
Pacing:
The rule: Aim for two or more shots in the first five seconds.
The reason: Having multiple shots in the first five seconds is a positive factor for Ad Recall and Consideration.
Correct Answer:
The key elements of Google’s ABCDs of effective creative are:
Correct Answer:
Video Experiments is a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables for video campaigns by creating clean, head-to-head experiments. It lets you quickly make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.
Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates connection quickly.
Correct Answer:
Help people think or feel something. Make people core to the story. Be different, yet simple. Avoid doing too much in your ad. Keep messaging and language-focused and straightforward.
Humans are socially curious by nature. Integrating people into your story sets a helpful context and creates a connection quickly.
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Pacing and framing.
Pacing and framing are the visual language elements that are most impactful regarding watch time for video ads on a mobile device.
Framing:
Use tight framing on the subject, whether it’s a product or a person.
The reason: Clearly showing the person or product and using non-obscure angles makes it easier for the brain to process and sustain engagement.
Pacing:
The rule: Aim for two or more shots in the first five seconds.
The reason: Having multiple shots in the first five seconds is a positive factor for Ad Recall and Consideration.
Correct Answer:
The Google Ads New campaign interface highlighting the New responsive display ad subsection, which is where to insert ad assets.
Use the Ad strength field to check if you added the recommended quantity and diversity of each type of asset.
Correct Answer:
The Google Ads New campaign interface highlighting the New responsive display ad subsection, which is where to insert ad assets.
Use the Ad strength field to check if you added the recommended quantity and diversity of each type of asset.
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Correct Answer:
Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.
Correct Answer:
After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.
Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Read more here: https://support.google.com/google-ads/answer/6086441
Correct Answer:
With location insertion, you can tailor the text of your responsive search ad to the user’s location or a location they show interest in. Location insertion highlights the location in the ad’s headline or description by mentioning the city, state, or country. The available locations are selected based on the campaign’s location targeting setting.
To begin, you’ll want to set up a responsive search ad. You can adapt your headlines and description with location insertion when creating the new ad or add the customizer when editing an existing ad. You’ll need at least three headlines without location insertion, or you can use the default text.
Make sure your campaign location targeting is set to the right scope for your business, and the level set on your location insertion is appropriate, given your campaign location targeting.
Correct Answer:
With location insertion, you can tailor the text of your responsive search ad to the user’s location or a location they show interest in. Location insertion highlights the location in the ad’s headline or description by mentioning the city, state, or country. The available locations are selected based on the campaign’s location targeting setting.
To begin, you’ll want to set up a responsive search ad. You can adapt your headlines and description with location insertion when creating the new ad or add the customizer when editing an existing ad. You’ll need at least three headlines without location insertion, or you can use the default text.
Make sure your campaign location targeting is set to the right scope for your business, and the level set on your location insertion is appropriate, given your campaign location targeting.
Correct Answer:
Connect with your users by showing the App’s functionality. An action shot taken directly from the app assets follows guidance for standing out with high-quality images. The in-house marketing team should use that image as an asset for their app campaign.
Correct Answer:
Action shots taken directly from the app would be the assets that follow guidance for standing out with high-quality images. Users will be able to see the quality of images captured by the home mortgage app. It will help you get your app’s functionality introduced to potential users.
Correct Answer:
Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. High-quality images that are contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.
Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863
Correct Answer:
If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.
Correct Answer:
Keep your value proposition, use case, and pricing precise and sharp.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Keep your value proposition, use case, and pricing precise and sharp.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.
Correct Answer:
Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.
Correct Answer:
Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.
Correct Answer:
Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.
Correct Answer:
Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.
Correct Answer:
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Video experiments are Google’s most effective tool for helping improve creative effectiveness. It lets you run quick creative or audience tests to improve your video ad performance, with no additional spend. Think of it as a real-time testing canvas to help you make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Correct Answer:
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Correct Answer:
Featuring diverse characters in terms of race, ethnicity, age, gender, etc. can help viewers relate to and connect with your brand. Representation doesn’t necessarily mean showcasing multiple people; sometimes one person can be representative of a diverse group.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.
Product sound effects and voice-over help provide added context and guide viewers through the product experience.
Correct Answer:
Get powerful insights on your ads with reporting and analytics.
After launching a campaign, Video Creative Analytics helps you see how many people watched the key moments in your ads. You can see, second by second, when they abandoned or skipped your ad.
Use this information to optimize and inform creative decisions, build new experiments, and get ideas for sequences and customization. It’s a great tool for customers looking for more data and insights behind their video creative beyond the standard media metrics.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Read more here: https://support.google.com/google-ads/answer/6086441
Correct Answer:
Featuring diverse characters in terms of race, ethnicity, age, gender, etc. can help viewers relate to and connect with your brand. Representation doesn’t necessarily mean showcasing multiple people; sometimes one person can be representative of a diverse group.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
Featuring people can help you tell a better product story and relate to your consumer. Focusing on people can increase a viewer’s expressiveness (i.e., their emotional reaction, gauged by facial expression) as they see an ad. This increase in expressiveness is tied to cross-funnel campaign improvement.
The rule: If people appear in your video, open with them on screen. And if it fits with your storyline, have them address your audience directly.
The reason: Faces attract immediate attention, heighten emotional motivation, and increase engagement
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
Featuring people can help you tell a better product story and relate to your consumer. Focusing on people can increase a viewer’s expressiveness (i.e., their emotional reaction, gauged by facial expression) as they see an ad. This increase in expressiveness is tied to cross-funnel campaign improvement.
The rule: If people appear in your video, open with them on screen. And if it fits with your storyline, have them address your audience directly.
The reason: Faces attract immediate attention, heighten emotional motivation, and increase engagement
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
With location insertion, you can tailor the text of your responsive search ad to the user’s location or a location they show interest in. Location insertion highlights the location in the ad’s headline or description by mentioning the city, state, or country. The available locations are selected based on the campaign’s location targeting setting.
To begin, you’ll want to set up a responsive search ad. You can adapt your headlines and description with location insertion when creating the new ad or add the customizer when editing an existing ad. You’ll need at least three headlines without location insertion, or you can use the default text.
Make sure your campaign location targeting is set to the right scope for your business, and the level set on your location insertion is appropriate, given your campaign location targeting.
Correct Answer:
A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.
You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.
Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.
Correct Answer:
Once your campaign is created, review the asset report every two to four weeks to see how your assets are reporting alongside similar assets.
Correct Answer:
Let potential customers know about sales or special events by adding a countdown to your ad text. Countdown customizers count down by day, then by the hour, and finally by the minute.
You can add one countdown customizer per ad in the headline or description fields. You’ll also need at least three headlines without ad customizers for the ad to be created.
Countdown customizers come in both COUNTDOWN and GLOBAL_COUNTDOWN formats. Use GLOBAL_COUNTDOWN if you’re counting down to a time that’s consistent globally, as the time of a sports match.
Correct Answer:
A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
A CTA is only as strong as the context it’s in. Add enticing value as a powerful nudge.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.
Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.
Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Lean into what makes you different. Leverage competitive claims, comparisons, or endorsements to establish your key differentiators.
Brands can get creative in communicating their differentiating elements to viewers, and leveraging competitive claims, comparisons, or endorsements to establish key differentiators is successful to driving upper-funnel performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.
Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Draw on a wide palette of branding elements: Think expansively about branding elements when thinking brand. Use those that fit your message and objective.
Correct Answer:
App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. Use diverse creatives in content, theme, length, and orientation.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.
Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
Creative guidance suggests using the image of top-performing products. You can take the image that has driven a higher number of leads. Considering the above scenario, it would be a good suggestion to use An image of someone wearing your best-selling t-shirt.
Read more here: https://support.google.com/google-ads/answer/9176942
Correct Answer:
Images: Recommended 5 to 10 images per aspect ratio — 1 square and 1 landscape image is required.
Short headline: Appears as the first line of your ad. Recommended 5 short headlines.
Descriptions: Provide additional context or details. Recommended 5 descriptions.
Correct Answer:
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Get to the heart of the story faster, and use engaging pacing and tight framing to drop viewers in.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
App ads should start quickly and get into the actual experience of the app as fast as possible. For many top-performing ads, the app is the ad — either a direct experience of the app itself or a quick demo of the app’s capabilities.
App ads should create a connection to the app experience, rather than a human experience of the app. Many top-performing ads don’t show people at all, only their hands. Some don’t rely on a complete story, instead of using music to create an instant connection, or doing a demo of the app itself.
Correct Answer:
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761/
Correct Answer:
If you’re creating a video ad for a spa with goal to drive reservations through the spa’s website, You should use “Book Now” call-to-actions (CTAs) in the Video ad.
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761/
Correct Answer:
If you’re creating a video ad to generate leads for a phone repair service, you should introduce the product or problem, then follow up with a relevant call-to-action. This is how you should present the ask for viewers to take action.
Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are creating a video ad to generate leads for a phone repair service, make sure to introduce the product or problem, then follow up with a relevant call-to-action.
Correct Answer:
If you’re creating a video ad with the purpose to ask people to take action. Including a specific call-to-action (CTA) would best support that goal.
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. Using specific calls-to-action (for example, Visit site, Sign up, Buy now) or including a Search bar are tactics that correlate positively with all brand metrics.
Read more here
Read more here: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761
Correct Answer:
If you’re creating a video ad with the aim of growing consideration for a product, while making the video ads you should brand often, especially in the last five seconds.
The brand often: Get to the brand quickly, and use multiple audio and visual cues. Keep branding strongly and consistently until the end. Reinforce by closing on the product/logo and using audio mentions in the last five seconds.
The frequency of branding is important for consideration, and the last five seconds are particularly important. Closing on the product and logo and using audio mentions in the last five seconds are among the top consideration drivers
Introducing your brand and/or product within the first five seconds and maintaining that presence is positively correlated across the marketing funnel. NielsenNeuro found that integrating your brand or product early helps orient the viewer and allows for more fluid processing, which helps increase engagement.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573760
Correct Answer:
If You’re creating a video ad with the goal of growing consideration for a new mobile application, you should Use product demos and how-to’s to put the product in context.
Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.
Product sound effects and voice-over help provide added context and guide viewers through the product experience.
Correct Answer:
If you’re creating your first video ad and your aim is to drive consideration for your brand’s offering, you should brand often, especially in the last five seconds.
Brand often: Get to the brand quickly, and use multiple audio and visual cues. Keep branding strongly and consistently until the end. Reinforce by closing on the product/logo and using audio mentions in the last five seconds.
Frequency of branding is important for consideration, and the last five seconds are particularly important. Closing on the product and logo and using audio mentions in the last five seconds are among the top consideration drivers
Introducing your brand and/or product within the first five seconds and maintaining that presence is positively correlated across the marketing funnel. NielsenNeuro found that integrating your brand or product early helps orient the viewer and allow for more fluid processing, which helps increase engagement.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573760
Correct Answer:
There is a technique you should use to grab and sustain viewers’ attention in the storyboard for a video ad. Use engaging pacing and tight framing to engage viewers in the storyboard for a video ad.
YouTube is watched across a range of devices, so be sure to consider the smaller screen.
Use tighter framing, faster pacing, large-type supers, brightness, and contrast to make sure your ad is visible on a small screen.
Think mobile and smaller, dimmer screens. Tighter framing, bright footage, large text and faster pacing help stand out.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573845
Correct Answer:
You should review the asset report labels if You’re hoping to boost your client’s performance by optimizing their responsive display ads.
Once your campaign is created, review the asset report every two to four weeks to see how your assets are reporting alongside similar assets.
Correct Answer:
If you’re implementing an experiment, test one variable for each experiment. This approach is considered as a best practice.
Decide on a clear hypothesis before creating an experiment, and only test one variable to help ensure your experiment is clean and yields discernible results.
A common mistake is that more than one variable is adjusted (e.g., you’re looking to test creative, but each experiment arm has a slightly different budget). Doing so makes the experiment “unclean,” as you’re unable to discern which change caused the impact.
Read more here: https://skillshop.exceedlms.com/student/activity/69415-test-and-measure-creative-with-video-experiment/
Correct Answer:
You can connect with viewers and make your brand stand out to potential customers. Leverage key differentiators such as competitive claims and endorsements.
Lean in to what makes you different. Leverage competitive claims, comparisons, or endorsements to establish your key differentiators.
Brands can get creative in communicating their differentiating elements to viewers, and leveraging competitive claims, comparisons, or endorsements to establish key differentiators is successful to driving upper-funnel performance.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
If you’re creating a video ad for a travel company with the goal of driving bookings on their website, you should use “Book Now” call-to-actions (CTAs) in the Video ad.
Include a call-to-action (CTA): Be intentional and add a CTA driving a specific objective. Say what you’d like viewers to do. The research is clear: Asking the audience to take action and directing them to do what you want is a positive factor across marketing objectives. Giving your audience a clear CTA to reinforce your message and encouraging them to act is key.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573761/
Correct Answer:
You should introduce the cleaning product or problem, and then follow up with a relevant call-to-action in your video ads. This is how you can generate leads through ads for your cleaning service company.
Deliver your most important messages early in the video, in case of viewers stop watching before it’s over. If you are making a video ad to generate leads for a cleaning services company, make sure to introduce the product or problem, then follow up with a relevant call-to-action.
Correct Answer:
By replacing the assets that have a low-performance label in the asset report, you can keep creative fresh for users while maintaining consistent results.
Refreshing creatives is important and should happen every two or three months, as users get tired of viewing the same creatives after a while.
Start with replacing assets that have a performance grouping label of “low” (this information can be found in the ACe Asset Report).
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
If you’re managing app campaigns for a financial services company, you should use a screen-capture video of someone exploring their financial performance page.
Emphasize app experience over storytelling. Emotional appeal is important, but prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
If you’re managing app campaigns for a project management software company, you should use a screen-capture video of someone using the software to track their team’s progress.
Emphasize app experience over storytelling. Emotional appeal is important, but prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
If you’re managing app campaigns for a tax services software company, you should use a screen-capture video of someone using the software to fill out their tax return.
Emphasize app experience over storytelling. Emotional appeal is important, but prioritize showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
Text is an important input. Writing effective headlines and descriptions for app campaigns. Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
The minimum requirement for app campaigns is to enter two headlines and one description line — but you can do so much more!
Leverage both headlines and description lines
Headlines should focus on highlighting the key features of an app. Description lines should aim to educate and inform.
Read more here: https://skillshop.exceedlms.com/student/path/443761/activity/700877
Correct Answer:
If You have assets like brand images, text, and logos available, the Video Creation Tools in Google Ads would enable you to launch your first video ad using these assets even If You’re planning on launching a video campaign or video ad for the first time for your retail business.
Use this ecosystem of tools to easily produce video ads for free at any point in the campaign creation process.
Within Google Ads, you can animate static assets — images, text, and logos — into a campaign-ready video ad. Choose from a variety of YouTube-optimized video layouts based on your message and goals, customize different creative elements like colors, music, and font, and quickly generate a short YouTube video (six seconds or 15 seconds).
Consider using video creation tools in Google Ads if you have limited experience or resources for producing a video on your own.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Correct Answer:
5 headlines, images, and short descriptions you should prepare in order to drive strong results, if you’re preparing to create your first responsive display ad and want to make sure you follow best practices.
Images: Recommended 5 to 10 images per aspect ratio — 1 square and 1 landscape image are required.
Short headline: This appears as the first line of your ad. recommended five short headlines.
Descriptions: Provide additional context or details. Recommended 5 descriptions.
Correct Answer:
If you’re selecting imagery to use in a Discovery campaign for your appliance business, an image of someone using your best-selling dishwasher meet the goal of following the creative guidance.
Creative guidance suggests using the image of top-performing products. You can take the image of someone using your best-selling dishwasher.
Read more here: https://support.google.com/google-ads/answer/9176942
Correct Answer:
If you’re selecting imagery to use in a Discovery campaign for your furniture business, an image of someone sitting on your best-selling couch will follow the creative guidance.
An image of someone sitting on your best-selling couch follows creative guidance. Creative guidance suggests using the image of the top-performing product. You can take the photos that have already been used and performed excellently to drive a higher number of sales.
Read more here: https://support.google.com/google-ads/answer/9176942
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Correct Answer:
You’re creating a Discovery campaign and need to choose images that help generate leads for the whale-watching tour company, you should choose the images of tourists enjoying their tour in scenic locations.
Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.
Read more here: https://skillshop.exceedlms.com/student/path/439742/activity/700863
Correct Answer:
You should remove and replace low-performing assets to optimize the company’s display campaigns before increasing their budgets.
If it’s been two weeks since you set up your campaign, you are supposed to check your asset report. If you find any of your short headlines and images have a low-performance score, so it’s recommended to replace them.
Correct Answer:
You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
Reinforce with audio: Use audio brand mentions via on-screen text or voice-overs to supercharge performance.
The first five seconds are an important branding moment for awareness. Use tightly framed product shots with audio brand mentions for an extra kick.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. You should use tightly framed product shots with audio brand mentions in the first five seconds of the video ad.
Reinforce with audio: Use audio brand mentions via on-screen text or voice-overs to supercharge performance.
The first five seconds are an important branding moment for awareness. Use tightly framed product shots with audio brand mentions for extra kick.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/573759
Correct Answer:
If you want viewers to pay attention to the entire ad. You should focus on the Audio element to help viewers better engage with the Video ads that you have created with the awareness objectives.
Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.
Correct Answer:
If you’ve identified important audiences that have a high rate of conversion from your existing video ads, also want to boost conversion rates further, you should use Google’s experimentation tool. This tool test multiple creatives against one important audience segment.
Consumer behaviour is rapidly evolving, so constant experimentation and testing are necessary to stay relevant. The most successful video campaigns continually test different versions of creative executions and iterate based on performance.
Video experiments is Google’s most effective tool for helping improve creative effectiveness. It lets you run quick creative or audience tests to improve your video ad performance, with no additional spending. Think of it as a real-time testing canvas to help you make informed decisions about which creative is driving the best results, or which audiences are responding to your message.
Correct Answer:
If you have brand images, text, and logos available Video Creation Tools in Google Ads can help you make your first video ad from these assets even if You’ve never launched a video campaign or made a video ad before.
Use this ecosystem of tools to easily produce video ads for free at any point in the campaign creation process.
Within Google Ads, you can animate static assets — images, text, and logos — into a campaign-ready video ad. Choose from a variety of YouTube-optimized video layouts based on your message and goals, customize different creative elements like colors, music, and font, and quickly generate a short YouTube video (six seconds or 15 seconds).
Consider using video creation tools in Google Ads if you have limited experience or resources for producing a video on your own.
Read more here: https://skillshop.exceedlms.com/student/path/69408/activity/650609
Correct Answer:
If your viewers are dropping off very quickly for your existing video ads, use audio to engage them more effectively. It is an effective way to get viewers to pay attention to an ad with an awareness objective.
Consider sound design and voiceovers. YouTube is a sound-on platform, use it to make every execution that much more compelling.
This page was last edited on 12th March, 2024 at 8:52 AM (UTC).