Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

Google Ads Creative Certification Assessment Answers

A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?

  1. Only their main website photo
  2. Only their best-performing image from social media
  3. Images of tourists in locations both on and off the tour
  4. Images of tourists enjoying their tour in scenic locations

Correct Answer:

  • Images of tourists enjoying their tour in scenic locations

Images of tourists enjoying their tours in scenic locations should be used for a local tourism company’s discovery campaign. As the campaigns are intended to generate leads, your images should be high-resolution and contextually relevant. Because contextually relevant tell a more engaging story about your products or services and are more likely to inspire action.

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Showcase your ability to make effective ads for Video, Display, App, and Search campaigns. Certified users will demonstrate an understanding of how to make effective ad creative based on Google's research-backed guidance and use helpful tools and resources throughout the creative life cycle. By earning the Google Ads Creative Certification, Google recognizes your ability to

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