Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Ad Manager 360 Reseller Exam Answers

A publisher has determined that most of their users come to their site to read specific articles that they found through a search engine. Which approach would maximize the publisher’s revenue while keeping users happy?

  1. Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
  2. Split the content into 5 pages, to have more page views.
  3. Include some related or popular articles at the bottom of each article.
  4. Avoid including links to related articles to allow the user to focus on the article they chose to read.

Correct Answer:

  • Include some related or popular articles at the bottom of each article.

Ad Manager 360 Reseller Exam Answers

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