Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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A new colleague is being trained to deliver rights information to YouTube, and she asks you what an asset is. How could you best describe it to her?

It’s one song in an album.
It’s video or audio content that Content ID uses for matching.
It’s a container of information that represents copyrighted content on YouTube.
It’s the underlying words and lyrics of a song.

100% Correct Answer:

It’s a container of information that represents copyrighted content on YouTube.

YouTube Music Rights Management Certification Answers 2023

Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale. YouTube Music Rights Management Certification Answers

Pre-course Survey

Pre-course Survey

Digital music rights on YouTube

Get familiar with music copyright
Understanding content ownership
Manage rights at scale with Content ID
Use CMS to monitor multiple channels

Music assets

How assets work
Assert ownership through assets
Choose effective references

Claims and policies

Control your content through claims
Upload and match policies
Navigate conflicts and disputes
Shared ownership and multiple-claim scenarios

Delivery and data management

Compare delivery methods
Deliver your music to YouTube
Leverage YouTube’s reporting tools
Review asset performance

Certification Assessment

Assessment

YouTube Music Rights Management Certification : Google
Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale.
https://skillshop.exceedlms.com/student/path/73995-youtube-music-rights-management-certification

Questions & Answers

A new colleague is being trained to deliver rights information to YouTube, and she asks you what an asset is. How could you best describe it to her?

Alina works at a publishing company and needs to deliver assets on YouTube for a songwriter’s catalog. What information will she need to include?

Breanna works at a publishing company and manages her company’s composition rights on YouTube. The company owns the composition rights to “Song XYZ” worldwide, but only has a license with YouTube in the U.S. and Canada. Where should Breanna assert ownership for “Song XYZ” on YouTube?

Bruce is explaining to a new colleague how YouTube applies policies to a video claimed by multiple assets, starting with the most restrictive policy. In which order should Bruce place these policies?

Content ID claims a video with Asset X and Asset Y, which have two different owners. Asset X has a Monetize policy in France, and Asset Y has a Track policy worldwide. Which policy will be applied to the video in France?

Daniel’s boss wants him to figure out why their artist’s album isn’t generating as much revenue on YouTube as previous albums. Daniel discovers numerous asset ownership conflicts that need his attention. Which step would NOT help him resolve these conflicts?

David needs to deliver references to YouTube for an artist’s new album. His company created one music video for the album, but the other songs don’t have official videos yet. What kind of reference material should he deliver for the album’s assets?

Elizabeth runs a music publishing company and needs a group of employees to manage the company’s composition assets on YouTube. However, she wants her direct report, Ron, to oversee the employees’ access to the assets. How could Elizabeth best accomplish this in Content Manager CMS?

Georgette uploads a video that includes a mashup of several songs, including a hit single by Artist B. Content ID claims Georgette’s video on behalf of Artist B’s record label. Georgette disputes the claim, and the label reinstates it. Georgette still doesn’t believe the claim is valid and responds. How could you best describe this claim scenario?

How could you best describe the relationship between assets and videos on YouTube?

How could you best describe the relationship between copyright law and content on YouTube?

Hugot works at a record label and needs to deliver assets for an artist’s new album. What information will he need to include?

If Hunter disputes Publisher X’s Content ID claim on his cover video, which option is NOT available to Publisher X in response?

If Label Z and Label Y claim an asset in the same territory, but Label Z has a match policy of Block and Label Y has a match policy of Track, which policy will YouTube apply until the partners resolve their ownership conflict?

If Publisher X and Publisher Z own the same asset in different territories, who is responsible for ensuring that each Publisher earns the correct amount of revenue from the asset?

John is feeling inspired, so he writes down some chords and lyrics for a new song. Which type of copyright protects his work?

Label A and Label B delivered references that include some of the same material, even though they own different assets. What kind of situation has just arisen, and how can they solve it?

Label A delivered a batch of references with third-party content and received numerous invalid claims as a result. How quickly should Label A address their invalid claims?

Label D needs to prevent users in Spain from uploading tracks from an artist’s new album – which leaked online – to YouTube. Which of the following might describe the custom policy that Label D creates?

Label E has developed an internal app that aggregates bulk YouTube data about their artists. From where does Label E likely obtain this data?

Label W decides to use the DDEX feed to update their asset metadata. Which of the following is a crucial last step to avoid upload errors?

Label W just acquired the rights to a catalog of 10,000 songs. Which of the following asset delivery methods is the least appropriate for their needs?

Lin produces a video of herself singing a song that John wrote, and uploads it to YouTube. Which of the following is true?

Lin uploads her cover of John’s song to YouTube, but then Content ID claims it and the video is blocked. What should Lin have done before uploading the video?

Meg is delivering an artist’s new album to YouTube. When the upload is complete, Content ID claims the videos and applies the policy that Meg’s company set for their content. What’s the term for this type of claim?

Melanie’s company owns an asset in North America, but she figures she should claim ownership worldwide to maximize ad revenue from the asset. Why is this a bad idea?

Nicky uploads a video of herself reviewing an artist’s new music video, and includes a clip of the music video. Her video is claimed by Content ID on behalf of the artist’s record label. Which course of action could Nicky take?

Patrick works at a record label and is advising a new colleague on how to deliver an artist’s catalog to YouTube. The colleague asks Patrick whether they should deliver the songs that don’t have music videos. What should Patrick say?

Publisher X claims 50% ownership of a Composition Share Asset, while Publisher Z claims 60% ownership. Both publishers linked their Composition Share Assets to the same Sound Recording Asset in France. What would you call the situation that these two partners are in?

Publisher X decides to issue a copyright takedown in response to Hunter’s cover video. Which of the following is NOT a good option for Hunter?

Publisher Y wants to maximize the revenue they earn on YouTube from Songwriter C’s catalog. Which policy should they apply to Songwriter C’s assets?

Renée suspects that some of her company’s assets aren’t earning revenue because another company has asserted ownership in the same territories. Where could she find information that supports or refutes her suspicion?

Rupi works at a publishing company and manages their songwriters’ Composition Share Assets on YouTube. Artist A has to dispute all claims that Rupi’s company makes against his cover videos, because he obtained a license to cover songs from their catalog. What should Rupi do to prevent these claims in the future?

Ryan likes a bassline from a popular artist’s song and wants to use it in his own video. He’s unsure of whether he has the rights to use it. What should he do first?

Sage manages song rights for multiple artists. What can he do with Content Manager CMS that he can’t achieve with YouTube Studio Analytics?

Shawna has no match policy selected for a territory where she owns Asset A. How would this impact a multiple-claim scenario in which another partner has a worldwide Monetize policy for Asset B?

Subscription revenue reports tell music partners about revenue coming from where?

To ensure that Content ID can claim videos on their behalf, Publisher Z needs to link together which two things during delivery?

Ty works at a record label and manages monetization of their catalog on YouTube. Which of the following can help Ty generate revenue from user covers that utilize the label’s sound recordings?

Using music from which of the following sources will help you avoid copyright infringement on YouTube?

Vanessa’s boss asks her to recommend a tool for a new data project. Vanessa suggests BigQuery. What does the project likely entail?

What do labels need to deliver to YouTube that publishers typically don’t?

Which of the following is a music asset type?

Which of the following is NOT part of the Content ID matching process?

Which of the following statements is true?

Which of these pairs accurately describes the relationship between a claimed video and claiming policies?

Which statement about delivering references is true?

Which tool is only available to music partners who have access to Content ID?

Who is responsible for accurately representing the ownership information for an asset on YouTube?

Why should Label Z monitor copyright strikes for all of their artists’ channels?

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