Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Ads Fundamentals Certification Exam Answers

A lower CPA does not necessarily indicate higher profit. Why?

  1. A lower CPA may be due to changes in CPC bidding
  2. A lower CPA may also have lower sales volume, reducing overall profit
  3. A lower CPA may be due to additions in negative keywords
  4. A lower CPA may be due to changes in network distribution

Correct Answer:

  • A lower CPA may also have lower sales volume, reducing overall profit

Google AdWords Fundamentals Certification Exam Answers

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