Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

YouTube Channel Growth Assessment Answers

A key consideration when evaluating a video description is:

  1. Are important words in all caps?
  2. Does the description use correct punctuation?
  3. Do the video title and description start with the same word?
  4. What is visible on the top 3 lines?

Correct Answer:

  • What is visible on the top 3 lines?

Today’s media landscape is changing, and channel managers can learn how to best support and grow the channels they manage in the YouTube ecosystem by assessing how a channel fits into different content categories. Platform Overview: How YouTube Operates, YouTube Categories. Channel Assessment: See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognize what questions you can ask and what data you can analyze to determine next steps. Plan for a channel assessment, Assess channel mission and brand, Assess content strategy, Assess audience engagement, Assess discovery. Channel Revenue: Dive into revenue on YouTube—what the benefits are, ways to maximize your revenue streams, how ads are served, and how you can measure revenue performance. Revenue landscape, Ad-serving model, Revenue assessment.

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