Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

A creative was excluded during the publisher review stage of the filtering process. What could have been a reason for this?

  1. The product category URL is excluded.
  2. The maximum cost per thousand impressions (CPM) is 0 or negative.
  3. The incorrect use of bid response protocol.
  4. The bid amount is lower than the publisher’s requirements.

100% Correct Answer

  • The product category URL is excluded.

DoubleClick Optimize bids and creatives in Ad Exchange Assessment Answers

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