Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

Search Ads 360 Basics Assessment Answers

A client wants to track conversions based on the number of sales. What type of floodlight tag can track this?

  1. Action
  2. Transaction
  3. Custom variable
  4. Cross-channel

100% Correct Answer:

  • Transaction

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

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