Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

  1. the client is using a third-party bidding platform that is compatible with target ROAS
  2. conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
  3. remarketing list for search ads is set up for the campaign
  4. each product group in the campaign is restructured so that it has fewer than 200 clicks per week

100% Correct Answer

  • conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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