Digital Marketing Certification Course Exam Questions & Answers (DMCCEQA)

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Google Shopping ads Certification Exam Answers

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?

  1. Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)
  2. Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
  3. Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
  4. Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)

Correct Answer:

  • Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. By earning the Shopping ads Certification, Google recognizes your ability to: - Explain the basics of a growing retail business with Google - Explain how Shopping ads work - Articulate the importance of Policy in the Shopping Ads Ecosystem - Identify core components of Google Shopping policy - Describe how Merchant Center and a product feed support your shopping strategy - Choose the appropriate campaign type for your marketing objectives - Describe how Smart Shopping Campaigns work and their key benefits

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